GOOGLE ADS MANAGEMENT

Google Ads that pay for themselves, not just spend your budget

We handle Google Ads setup, launch, audits, and ongoing management for B2B, B2C, and eCommerce brands — built around one goal: turning ad spend into qualified leads and revenue, not clicks that never convert.

20–40%

of the average account’s budget is wasted on clicks that never convert

average return reported for every $1 spent on Google Ads — when managed properly

The problem

Bidding harder can't fix a broken account

Google’s defaults are built to spend your budget fast and broad — great for Google, expensive for you. Without tight account structure, clean search-term hygiene, and negative keywords, most of the budget leaks into job-seekers, DIY researchers, and price-shoppers who were never going to buy.

Raising bids on top of that just spends the waste faster. The fix isn’t a bigger budget — it’s the right structure, tracking, and ongoing supervision.

Source: WordStream analysis of 15,000+ accounts (avg. $1,127 wasted / month), via Uproas.

What we do

Setup & launch

Account structure, conversion tracking, keyword and negative-keyword lists, and compliant ad copy — built to convert from day one.

Audit & rescue

We take over existing accounts, find the leaks in your search-term report, and cut wasted spend before scaling.

Ongoing management

Weekly search-term review, bid and budget tuning, A/B-tested ad copy, and reporting tied to leads and ROAS — not vanity clicks.

Scaling

Once the account is profitable, we expand into Shopping, Performance Max, and new markets without losing efficiency.

The math of getting it right

What poor management costs — and what disciplined management gives back.

of budget wasted without management

0 %

of accounts get zero conversions in 90 days

0 %

typical return on spend, managed well

0 x

days to a full account audit

0 +

How we do it

A system, not a set-and-forget

Audit & plan

We review your account (or your market, if you’re starting fresh), size the opportunity, and map the campaign structure.

Build & track

Campaigns, keywords, negatives, and ad copy go live — wired to clean conversion tracking so every click is measured.

Optimise

Weekly search-term review, bid tuning, and A/B testing cut waste and push budget toward what converts.

Scale

Once ROAS is stable, we expand into Shopping, Performance Max, and new markets.

Tools we use

Google Ads Editor · Google Analytics 4 · Google Tag Manager · Merchant Center · Looker Studio · Keyword Planner

Timeline: a full audit takes about a week; a fresh account is usually live within 7–10 days; meaningful performance gains typically show within the first 30–60 days as the data compounds.

Why BetterSell

A team that reads the search-term report

ROAS over vanity metrics. We report on leads, revenue, and cost-per-acquisition — not impressions and clicks.

Full-stack, not just bids. Tracking, landing pages, feed, and creative all point at the same goal.

Every model. B2B, B2C, eCommerce, lead-gen — the structure changes, the discipline doesn’t.

Transparent reporting. You see where the budget goes and what it returns, every week.

Great ads depend on clean tracking

Google’s auction only optimises toward the conversions it can actually see. If your tracking is broken or browser-side only, the algorithm learns from partial data and wastes spend — no matter how good the campaigns are. That’s why every account we manage runs on proper conversion tracking: GA4, enhanced conversions, and server-side events.

See our Conversion Tracking service →

What this looks like in practice

−34% CPA

We recently took over a B2C eCommerce account bleeding budget on broad-match traffic. Cleaning up search terms and restructuring campaigns cut cost-per-acquisition by roughly a third in the first two months.

2.8x ROAS

We recently helped a B2B client whose leads had stalled. Rebuilding tracking and focusing spend on high-intent keywords lifted return on ad spend to 2.8x within the first quarter.

−41% waste

We recently audited a multi-market retailer’s account and found nearly half the budget going to zero-conversion queries. Negative-keyword work and Shopping restructuring recovered most of it.

Let’s find the waste in your account

Book a free audit and we’ll show you exactly where your budget is leaking and what it would take to fix it — no obligation.