We run targeted LinkedIn campaigns built to reach decision-makers, executives, and B2B buyers — audience segmentation, Lead Gen Forms, creative, and conversion tracking — putting your brand in front of high-value professional leads.
LinkedIn’s per-click costs scare a lot of businesses off before they ever run a campaign, but that number alone misses what actually matters: lead quality. 2026 B2B marketing benchmark data shows LinkedIn’s targeting precision produces a 28% lower cost per qualified lead than Google Ads, despite the higher click cost, and LinkedIn’s visitor-to-lead conversion rate of 2.74% runs well ahead of Facebook’s 0.77%.
The businesses that struggle with LinkedIn Ads are usually the ones targeting too broadly and sending traffic to a generic landing page — not the ones using precise audience segmentation and native Lead Gen Forms.
Campaigns targeted by job title, seniority, industry, and company size — not broad demographics that waste budget on the wrong audience.
Native, pre-filled forms built to convert at the rate external landing pages simply can’t match on this platform.
Ad creative built specifically for a professional feed and B2B buying mindset, not repurposed consumer social content.
Every campaign tracked from click to lead to closed deal, so budget goes toward what’s actually producing pipeline.
One clear scope, whether it’s a first campaign launch or scaling an existing account.
Access to decision-makers other platforms simply can’t target as precisely.
Job titles, seniority levels, industries, and company sizes mapped to who actually makes or influences the buying decision.
Ad creative and native Lead Gen Forms built specifically for a professional audience and the offer being promoted.
Campaigns launched with A/B tests on creative and targeting, tracked from day one rather than left to run untouched.
Performance tracked from click to lead to pipeline, with budget shifted toward what’s actually producing qualified leads.
LinkedIn Campaign Manager · LinkedIn Insight Tag · LinkedIn Lead Gen Forms · Google Analytics 4 · CRM lead-routing integrations
Timeline: campaign setup — audience research, creative, and Lead Gen Forms — is usually complete within 3–5 business days; because LinkedIn’s B2B sales cycles run long, meaningful pipeline results typically take several weeks to fully show up in reporting, alongside earlier lead-volume signals.
Precision targeting. We target by role and seniority, not broad demographics that waste budget on the wrong audience.
Native forms first. Lead Gen Forms are the default starting point, since they consistently outconvert external landing pages on this platform.
Tracked to pipeline. Campaigns are measured on qualified leads and deals, not just cost per click.
Built for the B2B cycle. Reporting and expectations account for LinkedIn’s longer sales cycles rather than judging it like a quick-conversion channel.
LinkedIn gets qualified leads into your pipeline — but proving which of those leads actually closed is a separate, connected job. Full conversion tracking is what makes LinkedIn’s real ROI visible.
Before: A B2B software company was running LinkedIn campaigns targeted broadly by industry, generating leads at a high cost per result.
Diagnosis: Targeting was set at the company level without seniority filters, meaning ads reached many people with no influence over the purchase decision.
Fix: Narrowed targeting to specific job titles and seniority levels, and switched from an external landing page to native Lead Gen Forms.
Result: Cost per qualified lead dropped substantially, consistent with the form-fill rate advantage native forms typically carry.
Before: A consulting firm was generating a steady volume of LinkedIn leads but had no visibility into which ones ever became clients.
Diagnosis: Leads were captured but never connected to the CRM or tracked through to a closed deal, making ROI impossible to calculate.
Fix: Integrated Lead Gen Forms directly with the CRM and set up tracking from lead capture through to deal close.
Result: The firm could finally see which campaigns and audiences were producing paying clients, not just form fills.
Before: An enterprise software company wanted to reach a specific list of target accounts but had never run account-based targeting on LinkedIn.
Diagnosis: Existing campaigns used broad interest and industry targeting, missing the precision needed to reach a defined account list efficiently.
Fix: Set up company-list targeting matched against the client’s target account list, layered with seniority filters for the right buyers within each.
Result: Campaigns began reaching the specific accounts and decision-makers the sales team cared about most, rather than a broad industry audience.
Book a free LinkedIn Ads audit and we’ll show you who you’re reaching now, who you should be reaching, and what a properly targeted campaign would look like.
What people mostly ask us about LinkedIn Ads and what you might wanna know –
Audience segmentation, Lead Gen Form creation, ad creative, and conversion tracking — see the full scope above.
Per-click costs are higher, but targeting precision typically produces a lower cost per qualified lead than Google Ads for B2B campaigns — the click cost alone doesn’t tell the full story.
They’re native, pre-filled LinkedIn forms that consistently convert at a higher rate than sending traffic to an external landing page, since there’s no friction leaving the platform.
Yes, account-based targeting against a specific company list is part of the standard scope for ABM-style campaigns.
We integrate Lead Gen Forms with your CRM and track leads through to close, so reporting shows pipeline impact, not just form fills.
Campaign setup is usually complete within 3–5 business days; because B2B sales cycles on LinkedIn run long, meaningful pipeline results typically take several weeks to show up fully.
Yes, creative built specifically for a professional feed and B2B buying mindset is part of the standard scope.
Yes — auditing and rebuilding the targeting, creative, and tracking of an existing account is one of the most common versions of this project.
It depends on your industry and offer type — we’ll recommend a realistic starting budget based on your targeting and goals during the audit.
Yes — book a free LinkedIn Ads audit and we’ll show you exactly who you’re reaching and where the gaps are.
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Saturday: 10AM – 4PM
Sunday: Closed
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