WORKFLOW AUTOMATION

Automate the busywork, so your team does the work that matters

We design and build workflow automations with Make.com, Zapier, and custom tools — lead intake, CRM syncs, and multi-step processes that run reliably in the background instead of eating your team’s hours.

62%
of small businesses now run at least one automation — up from 28% two years ago
50–70%
annual savings Make.com can deliver over Zapier on multi-step workflows
The problem

Manual handoffs quietly cost you every day

Every lead copied by hand, every CRM field updated manually, every ‘did someone follow up?’ is time and money leaking out of your operation. And the half-built automation that ran fine in testing but quietly broke in production is often worse than no automation at all.

The fix isn’t just connecting two apps. It’s systems thinking — designing the data flow, the error states, and the edge cases before touching a tool, so the workflow holds up when it matters.

Source: OnFuture.ch SME automation adoption data (62%, up from 28%), via Keerok.

What we do

Lead intake & routing

Capture leads from forms, ads, and inboxes; enrich, classify, and route them by urgency straight into your CRM — no manual copy-paste.

CRM & app syncs

Keep your CRM, sheets, email, and billing tools in sync automatically, so every system shows the same truth without manual updates.

Multi-step scenarios

Branching workflows with routers, filters, and conditional logic in Make.com — or fast linear Zaps in Zapier — matched to the job.

Custom & AI workflows

Webhooks, custom API calls, and AI steps (lead scoring, drafting, enrichment) when off-the-shelf modules aren’t enough.

What automation gives back

Time, accuracy, and processes that don’t depend on someone remembering.

of SMEs now use at least one automation
0 %
potential savings vs. manual or over-priced setups
0 %
workflows run without anyone watching
0 /7
manual copy-paste once it’s live
0
How we do it

Designed first, built second

01

Audit & map

We map your current processes, find the high-ROI workflows, and design the data flow, triggers, and error handling before building.

02

Choose the tool

Zapier for fast linear handoffs, Make.com for branching logic, custom code where it pays off — the right tool for each job.

03

Build & test

We build the scenario, then test every path, edge case, and failure state so it doesn’t break silently in production.

04

Document & hand off

You get documentation, monitoring, and the ability to run it yourself — plus support when you want to expand.

Tools we use

Make.com · Zapier · n8n · Webhooks & APIs · Zoho / HubSpot / GoHighLevel · Google Sheets · OpenAI & Claude

Timeline: a single workflow is often live within a few days; a full multi-workflow build (lead intake + CRM sync + notifications) usually takes 1–2 weeks depending on complexity and the tools involved.

Why BetterSell

Systems thinking, not just connecting apps

Built to not break. We design for error states and edge cases, so your workflows survive real-world data.

Right tool for the job. Make.com, Zapier, or custom — we pick by workflow shape and cost, not by habit.

Cost-aware. We structure scenarios to minimise task/credit usage, which often cuts your monthly automation bill.

You own it. Documentation and handoff mean you’re never locked to us to make a small change.

Automation is only as good as the data feeding it

A lead-intake workflow that fires on bad or incomplete data just automates the mistakes faster. That’s why our automations pair with clean tracking and CRM setup — so the records flowing through them are accurate, deduplicated, and complete. Good data in, reliable automation out.

Recent results

What this looks like in practice

15h/week saved

We recently built a lead-intake pipeline for a client drowning in manual entry — form to enrichment to CRM to Slack alert. It gave the team back roughly fifteen hours a week.

0 missed leads

We recently automated routing for a firm that kept losing leads in a shared inbox. Every enquiry now gets classified, assigned, and followed up — nothing slips through.

−60% tool cost

We recently migrated a client’s tangle of expensive Zaps into structured Make.com scenarios, cutting their monthly automation bill by more than half while adding capability.

Let’s find the busywork worth automating

Book a free automation audit and we’ll map your processes, spot the highest-ROI workflows, and show you what they’d take to build and what they’d give back.