SEARCH ENGINE OPTIMIZATION

Rank for keywords that actually make you money

We build SEO campaigns around keywords that convert, not just keywords with volume — then track every ranking, click, and lead so you know exactly what it’s worth. We’ve ranked sites across dozens of industries this way.

89%
of brand searches now show a Google AI Overview above the organic results — visibility means more than a top-10 ranking now
Revenue-mapped
every keyword we target is chosen because it can convert, then tracked from ranking to pipeline
The problem

Ranking #1 for the wrong keyword is still losing

Most SEO work still chases keyword volume instead of keyword value — broad, competitive terms that look impressive in a rank tracker but rarely convert. That gap is compounding: a 2026 survey of 100+ digital marketing practitioners by Goodfirms found AI Overviews now appear on 89% of brand search results, and separate research puts zero-click searches — where the user never visits a website at all — at close to 60% of all Google queries.

Ranking without revenue tracking, and without a plan for the searches that never reach a blue link, isn’t a strategy anymore. It’s a vanity metric that happens to cost money every month.

What we do

Revenue-first keyword research

We map keywords to purchase intent and commercial value, so effort goes toward terms that turn into leads — not just impressions.

Technical SEO & Core Web Vitals

Crawlability, indexing, site speed, and mobile experience fixed first — content can’t rank on a broken foundation.

On-page & content strategy

Pages built and rewritten around real search intent, structured data, and answer-first formatting for both blue links and AI Overviews.

Authority & AEO/GEO

Backlink building, entity clarity, and schema markup so you rank in Google and get cited in ChatGPT, Perplexity, and AI Overviews.

Full scope

What's included in every SEO engagement

One clear scope, whether it’s a first-time setup, an ongoing campaign, or a full audit and rebuild.

Keyword research & mapping

Technical SEO audit & fixes

On-page optimization

Content strategy & production

Local SEO & Google Business Profile

Link building & digital PR

Ecommerce SEO (Shopify/WooCommerce)

AEO/GEO — AI answer engine optimization

Core Web Vitals & site speed

Schema & structured data

Rank & revenue tracking dashboards

Competitor & SERP monitoring

What proper SEO gives you

Every ranking tied back to a number that matters to the business.

ranking factors accounted for in every audit — not just backlinks
0 +
average time to first measurable ranking movement
0 mo
of tracked keywords mapped to a revenue or lead action
0 %
guesswork — every ranking change is traced to a cause, not assumed
0
How we do it

Audited, targeted, tracked

01

Audit & map

We run a full technical and content audit, then map keywords to intent, competition, and revenue potential — so we know exactly what’s worth targeting.

02

Fix the foundation

Technical issues, site speed, indexing, and Core Web Vitals get resolved first, so nothing holds back the content and links that follow.

03

Build authority

On-page content, internal linking, backlinks, and structured data go in deliberately — written and built for both search engines and AI answer engines.

04

Track & report

Rankings, traffic, and — more importantly — the leads and revenue they generate are tracked in one dashboard, so you see the number that actually matters.

Tools we use

Google Search Console · Ahrefs & Semrush · Screaming Frog · Google Analytics 4 · Looker Studio · Schema & structured data tools

Timeline: SEO is a compounding channel, not a switch — most sites see first measurable ranking movement within 3–6 months, with competitive, revenue-driving terms taking 6–12 months to fully mature. Progress is reported from week one, so you’re never waiting in the dark.

Why BetterSell

Rankings you can trace to revenue

Revenue-mapped, not vanity-mapped. We target keywords because they convert, and prove it with tracked leads and revenue — not just position #1.

Full-funnel technical foundation. Site speed, indexing, and Core Web Vitals fixed before we touch content, so rankings actually stick.

Built for AI search too. Structured data, entity clarity, and answer-first content mean you show up in AI Overviews and chat assistants, not just blue links.

Reported, not assumed. Every campaign is tracked in one dashboard: rankings, traffic, and the leads or sales they actually produce.

Rankings only matter if they convert

SEO gets you found — but what happens after someone clicks is a different job. Once your pages rank, that traffic needs to be tracked, attributed, and turned into leads you can actually count. That’s the other half of the stack.

Recent results

What this looks like in practice

Page 4 → Page 1

Before: Ranking on page 4 for the highest-value commercial keywords, invisible to buyers ready to purchase.

Diagnosis: Content targeted broad, low-intent terms, while slow load times and poor indexing held back the pages that did rank.

Fix: Rebuilt the keyword map around purchase intent, resolved Core Web Vitals issues, and restructured on-page content around real search intent.

Result: Core commercial keywords reached page 1, with organic leads tracked and attributed for the first time.

0 → tracked leads

Before: Ranking well for its main keywords but unable to say which, if any, actually produced a sale.

Diagnosis: Rankings and traffic were reported every month, but no keyword was ever connected to a form fill, call, or purchase.

Fix: Layered keyword-level conversion tracking on top of the existing SEO campaign and re-prioritized content around what was actually converting.

Result: The client could finally see which rankings paid for themselves — and cut budget on the ones that didn’t.

Recovered post-update

Before: Lost a significant share of organic traffic after a major Google core update, with no clear explanation why.

Diagnosis: A content audit found thin, duplicate, and outdated pages quietly dragging down the site’s overall quality signals.

Fix: Consolidated and rewrote the weakest pages, strengthened E-E-A-T signals, and rebuilt internal linking around the site’s strongest content.

Result: Organic visibility recovered and stabilized above pre-update levels within the following reporting cycle.

Let’s find the keywords that pay off

Book a free SEO audit and we’ll show you what’s ranking, what’s not converting, and what a revenue-mapped SEO strategy would look like for your site.

FAQs

Frequently asked questions

What does your SEO service actually include?

Keyword research, technical SEO, on-page and content work, link building, local SEO, ecommerce SEO where relevant, AEO/GEO for AI search, and rank & revenue tracking — see the full scope above.

How do you choose which keywords to target?

We map keywords by commercial intent and revenue potential first, not just search volume, so effort goes toward terms that are realistically worth ranking for.

Do you handle technical SEO, not just content?

Yes. Site speed, indexing, crawlability, and Core Web Vitals are fixed before content and link work begin, because content can’t outrank a broken technical foundation.

How is this different from a typical SEO agency?

Most agencies report rankings and traffic. We map every tracked keyword to a lead or revenue action, so you can see which rankings are actually worth the spend.

Do you optimize for AI Overviews and ChatGPT, not just Google?

Yes — entity clarity, schema markup, and answer-first content structure are built in as part of AEO/GEO, alongside traditional SEO fundamentals.

How long does SEO take to show results?

Most sites see first measurable ranking movement within 3–6 months, with competitive, revenue-driving terms typically taking 6–12 months to fully mature.

Can you fix a site that lost rankings after a Google update?

Yes. We audit for thin, duplicate, or outdated content and weak trust signals, then consolidate and rebuild the pages dragging the rest of the site down.

Do you do SEO for Shopify or WooCommerce stores?

Yes, ecommerce SEO is part of our standard scope — product and collection page optimization, technical fixes specific to the platform, and structured data for rich results.

How do you track SEO ROI?

Every tracked keyword is mapped to a lead or revenue action inside a single dashboard, so reporting shows pipeline impact alongside rankings and traffic.

Can you audit my existing SEO setup before we commit to anything?

Yes — book a free SEO audit and we’ll show you what’s ranking, what’s not converting, and where the gaps are before any engagement starts.